Rip Curl is a company for, and about, the crew on The Search. The Search is the driving force that led to the creation of Rip Curl, and it lives in the spirit of everything the Rip Curl crew do. It's what makes Rip Curl unique. It defines who they are. The products they make, the events they run, the riders they support and the people they reach globally, are all a part of that Search that Rip Curl is on.

Rip Curl remains a company built by surfers for surfers, and they’ve been market leaders in surfing for over 50 years. They endeavour to make the best products, run the best events, support the best athletes, and communicate the best brand message. This helps Rip Curl hold a vision of being regarded as The Ultimate Surfing Company.

As a part of that vision, Rip Curl has forever prided itself on having the world’s best surf team. That statement is none truer than today. Rip Curl athletes are World Champions. They are innovators, dreamers, role models and Searchers. From global elite athletes to regional rising talents, no matter where you are in the world the best surfers will be riding with a Rip Curl sticker on the nose of their board.